Building Confidence Through Your Natural Hair Journey.

INTRODUCTION

As an African American, choosing to wear natural hair or locs is more about a journey of self-discovery, cultural connection, and embracing one's authentic beauty while staying connected to my Ghanaian roots. In a world where Eurocentric beauty standards have long dominated media, workplaces, and schools, many individuals have felt pressured to alter their natural hair or protective styles to be accepted. I gained confidence, self-love, and personal empowerment through my decision to wear locs. Natural hair is tied to identity, particularly in Black communities, where hairstyles have often carried cultural, historical, and personal meaning. As someone who has worn natural hair for over 14 years, I can confirm that this aligns with my beliefs and thought process regarding my natural hair journey. 

UNDERSTANDING THE CONFIDENCE GAP

I began my natural hair journey after 7 years of relaxing, straightening, or concealing my natural texture. In the early stages, it is common to experience self-doubt:

•           Will people accept my natural hair?

•           Will locs look professional?

•           What will my family, friends, or coworkers think?

•           Am I beautiful enough without changing my hair?

These concerns are not imagined. Studies on natural hair bias in workplaces found that many Black women reported feeling pressure to conform to Eurocentric beauty standards and faced negative consequences for their natural hairstyles. When society sends messages that your natural appearance is somehow "less than," confidence can suffer. The natural hair journey often involves unlearning those messages.

Personally, the decision to start the natural hair journey was not difficult for me, given my experience with relaxing my hair. I experienced constant scalp burns, and I couldn't find a relaxer that was good for both my scalp and hair. These 2 factors made it very easy to take the necessary steps into the natural hair world. 

At AFROsTYL LOCs, we inspire people to embrace who they are.

Sources & Further Reading

  • CROWN Coalition: Understanding Hair Discrimination

  • Hair as Identity – CROWN Knowledge Library

  • Hair Matters: Understanding Natural Black Hair Bias in the Workplace

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A 2024 GLOBAL PERSPECTIVE ON AFRICAN IMMIGRATION